As Pride Month kicked off this year, Kai Cameron put on various wigs and outfits to recreate a commercial that he remembers vividly from the late 2000s.
The social media director posted a video on TikTok mimicking an advertisement in which actress Hilary Duff told shoppers not to use the word gay as an insult. Looking at another actress in the commercial, Duff equated using the term in the pejorative to saying “That’s so girl wearing a skirt as a top.” She ends the ad by asking if people mean to be hurtful and to “knock it off.”
Viewers of Cameron’s reboot said in comments that Duff “ended homophobia” and “deserved a Nobel Peace Prize.”
At the time of the campaign’s release in 2008, Gay, Lesbian & Straight Education Network, a youth LGBTQ advocacy group, saw an opportunity to shape public discourse against using the phrase “that’s so gay.” Now nearly two decades later, supporters of the youth LGBTQ community wonder what can be done to reaffirm the campaign’s original message.
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