Brands doing content right: Milwaukee Tools. ㅤ Milwaukee is executing a better digital content strategy than almost any other tool brand out there, and it shows. ㅤ Their Instagram alone has over 2 million followers. ㅤ That’s more people than the population of some major cities choosing to watch content about power tools. ㅤ But the follower count isn’t the impressive part. ㅤ What Milwaukee does better than most brands is product-specific content. ㅤ Every product gets its own tailored videos. Not generic brand fluff. Real people using real tools in real job situations. ㅤ They clearly show features, benefits, and use cases that actually matter to their audience. ㅤ Then there’s their website: ㅤ The Milwaukee Stories section highlights customer projects and testimonials, which builds trust and reinforces community. It’s proof, not promises. ㅤ Most tool brands blast the same boring promo content across every platform, but Milwaukee doesn’t. ㅤ They customize content for each channel, which i...