In this engaging conversation, Mike interviews Irena Kojouharova, Brand Marketing Director at Brand Impact, exploring her unique journey from finance to the beauty industry, her insights on marketing strategies, the evolving landscape of influencer marketing, and the challenges and opportunities within the cannabis and wellness sectors. Irena shares her thoughts on sustainability, the importance of authenticity in branding, and the role of women in leadership, providing valuable advice for aspiring marketers. Chapters 05:00 Transitioning from Finance to Beauty 07:42 Managing Teams and Brand Launches 10:29 Influencer Marketing and Brand Cohesion 13:32 The Role of AI in Marketing 16:03 Trends in Retail: Pop-Up Shops and TikTok 18:54 Exploring the Cannabis Industry 21:52 Sustainability in Cannabis and Beauty 24:13 Women in Leadership 26:48 Advice for Aspiring Marketers About the Guest linkedin.com/in/irenako #Marketing #influencermarketing #wellness #productlaunches #women...