. Boundless Brand Design boundlessbranddesign - Royal Salute 21 Year Old Lunar New Year Special Edition by Boundless Brand Design , illustrator jasonlyon_ . Our strategic approach centered on creating a limited edition worthy of the Lunar New Year's cultural magnitude. This wasn't simply seasonal packaging - it was a commemorative piece designed to embody the festival's essence and become part of consumers' celebrations. We needed to honour the traditions and symbolism that make this time of year so meaningful while maintaining Royal Salute's premium positioning. . #branding #brandidentity #branddesign #visualidentity #graphicdesign #graphics #logo #illustration #typography #packagingdesign #photography #labeldesign #worldbranddesign #worldbranddesignsociety