. Clay Andrews clayandrews_creative - Recollection Spirits Hiker’s Hut Gin by Clay Andrews Translates Landscape Memory Into Packaging Design . Unlike the typical botanical led visual language that dominates the gin category, this pack intentionally moves against the grain. Instead of leaning on colourful illustration heavy cues or ornate storytelling, it prioritises sensory memory. The founders’ experiences in the high country were not about gathering botanicals. They were about texture, cold air, rough timber huts, open horizons and the quiet clarity that comes with elevation. . #branding #brandidentity #branddesign #visualidentity #graphicdesign #graphics #logo #illustration #typography #packagingdesign #photography #labeldesign #worldbranddesign #worldbranddesignsociety