. Jaimie McKay jaimiemckay.design - Jaimie McKay Develops Jasper with a Minimal Packaging System Focused on Trust and Transparency . The visual identity blends gentle, organic cues with a structured, clinical precision. Clean monospaced typography, gridded layouts, and clear ingredient listings give the packaging a sense of credibility. These technical touches help build trust, especially for a product centered on natural formulas and skin health. The system communicates its benefits through transparency rather than bold claims, and that calm clarity becomes part of the brand’s personality. . #branding #brandidentity #branddesign #visualidentity #graphicdesign #graphics #logo #illustration #typography #packagingdesign #photography #labeldesign #worldbranddesign #worldbranddesignsociety