. Pond Design AB ponddesign.se - Pond Design AB Creates a Rule-Breaking Visual Identity for Don’t Try This Gin . A dry-cleaner inspired tag as a label proved the perfect canvas for capturing their sparkling personality and innumerable gin ideas as it’s tailor-made for customisation. The labels, printed as stickers in various colours, stay true to the dry-cleaner aesthetics. Each one is handwritten and brutally applied onto a brown bottle. Some neatly put, others haphazard. The result in an odd gin collection as charming as its makers, all tied together by a distinct label framework. . #branding #brandidentity #branddesign #visualidentity #graphicdesign #graphics #logo #logotype #typography #packagingdesign #photography #labeldesign #worldbranddesign #worldbranddesignsociety