. The Edison Agency edison.agency - The Edison Agency Refines Kettle Chips Packaging to Restore Premium Leadership . The refinement process focused on evolving existing assets rather than replacing them. The Kettle stripe was retained but simplified as a crafted design cue. The brandmark was carefully strengthened to deliver greater shelf standout and recognition. Typography was softened and refined to convey warmth and understated premium quality. Hero ingredient photography replaced over-stylised product visuals, building stronger flavour appeal and authenticity. A subdued yet premium colour palette signalled warmth and clarity, while a new layout structure created consistency across the core and sub-ranges, strengthening brand blocking and navigation on shelf. Each change represented a subtle yet deliberate evolution, modernising the brand without alienating loyal consumers. . #branding #brandidentity #branddesign #visualidentity #graphicdesign #graphics #logo #illustration #typogr...