. Bulletproof bulletproofintl - Bulletproof Connects Global Identity and Local Culture with Smirnoff Flavours . We retained key Smirnoff equities, such as the shield, structured layouts, and confident typography, while reimagining the design language through Indian textures, colours, and symbolism. The result was a system that remained globally recognisable while expressing rich local character. The hero of the design was a pattern system inspired by Indian textiles, Mughal architecture, jali screens, and traditional crafts. Hand-drawn motifs were adapted into layered compositions that created cohesive yet distinct narratives for each flavour. . #branding #brandidentity #branddesign #visualidentity #graphicdesign #graphics #logo #illustration #typography #packagingdesign #labeldesign #worldbranddesign #worldbranddesignsociety