Nobody tells you this, but the most important marketing system you’ll ever build isn’t your brand book or your PR plan. ㅤ It’s your creative pipeline. ㅤ Today, brands are built on volume. ㅤ The brands that win online aren’t just better, they show up more often with better content. ㅤ Think of your brand like a restaurant. ㅤ People judge you on the quality and quantity of what you put out. ㅤ Your creative pipeline is the kitchen. ㅤ So how do great kitchens run so smoothly? ㅤ They have three things. ㅤ 1. Ingredients ㅤ Footage is your raw ingredient. If you don’t have the right shots, scenes, and moments, you can’t make good ads. Just like a kitchen without good ingredients can’t make good food. ㅤ 2. Recipes ㅤ Edits are your recipes. They’re how ingredients get combined into something people actually want to consume. Same footage, different edit, completely different result. ㅤ 3. Cooks ㅤ These are your creatives. People who understand what works together and, through repetition, get really...