Audi once ran a cinema ad that had no copy. ㅤ It only played the engine noise. And it was brilliant. ㅤ Not just because the R8’s V10 sounds incredible, but because Audi deeply understood their audience. ㅤ The ad ran exclusively in movie theaters, where every viewer would hear it through full, professional-grade surround sound. Audi knew that environment mattered. ㅤ This wasn’t something meant for phone speakers or TV background noise. ㅤ But the real insight goes deeper. ㅤ Audi understood that for enthusiasts, cars aren’t just spec sheets. ㅤ The R8 was their halo car at the time, and the engine was the product. ㅤ Normally brands would sell that with horsepower numbers, track times, or flashy visuals. ㅤ Audi did none of that. ㅤ They removed the rear bumper, let the V10 scream, and trusted the sound to do the selling. ㅤ And that’s why it worked. ㅤ It didn’t explain why the R8 was special because it didn't have to. ㅤ If you want a masterclass in automotive advertising, this is it.