3 video hooks that are absolutely crushing it in automotive ads right now: ㅤ 1. The dramatic drive-by ㅤ More brands are opening with fast, cinematic drive-by shots, and it works because it stops the scroll instantly. ㅤ People are scrolling faster than they were in 2020. A drive-by can hook someone in half a second or less. ㅤ 2. Start on the engine note ㅤ This is a J-cut. You hear the engine rev before you see the car. ㅤ Sound creates anticipation, and the brain is wired to react to it. This one especially crushes if you’re selling to enthusiasts. ㅤ 3. The startup sequence ㅤ Dash lights on. Screen boots up. Engine fires. ㅤ This hook works because of association. In real life, starting your car means you’re about to go somewhere. When viewers see it, they instinctively want to know what happens next. ㅤ Here’s the reality: ㅤ 89% of buyers say video influences their purchase decisions. ㅤ But most video ads lose people in the first three seconds because the hook is weak. ㅤ If you know someo...