I’ve learned that when you see something clearly, you don’t have to rush to convince anyone. People pull from culture every day. What matters is who notices first, who understands why it resonates, and who knows how to position it before it becomes obvious. Green Dress Girl wasn’t just about a dress. It was about visibility, timing, and understanding how cultural signals move before the world gives them a name. I stopped explaining and started observing. Collecting data. Watching the ripple. That’s the difference between virality and leverage. Between a moment and a movement. This is the work I teach. Not how to go viral, but how to recognize what you already have, position it correctly, and turn attention into long-term value. Clarity comes first. Follow-through is what builds equity. #brandleverage #culturalstrategy #visibilitywithintention