. Stratedgy stratedgy - Stratedgy Positions Antinorm as a High Performance Beauty Brand That Rejects Excess . The bold, confident aesthetic successfully differentiates Antinorm from both mass-market and premium beauty competitors, creating distinct visual territory in an oversaturated market. The distinctive visual system creates immediate recognition across touchpoints. The bold colour palette, confident typography and sassy, rebellious messaging work cohesively to build brand memorability. . #branding #brandidentity #branddesign #visualidentity #graphicdesign #graphics #logotype #typography #packagingdesign #labeldesign #worldbranddesign #worldbranddesignsociety