. Kevin Craft Co. kevincraftco - Behind the Brand: The Tropical Vibes of Sprezza Seltzer by Kevin Craft Co. . The packaging of Sprezza Seltzer bursts with lively, saturated colors and bouncy, uplifting shapes that immediately command attention. Inspired by the visual language of tropical beaches and carefree summer escapes, each bottle becomes a joyful expression of movement, warmth, and optimism. The bold design invites interaction, creating a sensory moment that feels as refreshing visually as the beverage itself. This expressive identity resonates strongly with millennials and young professionals who value authenticity, creativity, and emotional connection in the brands they choose. . #branding #brandidentity #branddesign #visualidentity #graphicdesign #graphics #illustration #typography #packagingdesign #labeldesign #worldbranddesign #worldbranddesignsociety