January 7th 10:30am - 11:15am Dealer Excellence Stage MPN: E-Commerce: Capturing Customers Who Don’t Want to Come In Some customers prefer screens to showrooms. Whether intimidated or simply time-strapped, they expect frictionless digital buying options. This panel explores how to elevate your e-commerce experience, from seamless parts ordering to digital unit sales, ensuring you capture revenue even when customers never set foot in your dealership. Presenters: Jason Nierman, Chief Revenue Officer, Rollick Scott Smith, Vice President of OEM & Strategic Initiatives, Trader Interactive Rowan Mockler, Co-Founder, Ekho Stephanie Benger, Marketing Director, Data Here to There Moderator: Meagan Kusek, Editor, MPN DEALER EDUCATION: AIMExpo is where dealers sharpen skills, discover solutions, and fuel their business for the future. REGISTER to attend AIMExpo, tap the link in bio now! #AIMExpo #AIMExpo2026 #Powersports