Brands doing content right: CBI Offroad. ㅤ CBI is executing the content marketing playbook better than almost anyone in automotive, and it’s not because they post prettier photos. ㅤ They built a system. ㅤ Instead of random product shots, CBI focuses heavily on installation videos people actually want to watch. Not promo fluff. Real, practical content that solves real problems for their audience. ㅤ That one decision changed everything. ㅤ Their engagement rates are 3× higher than industry average, and social traffic to their website is through the roof. ㅤ In a crowded market where everyone is screaming for attention, CBI is getting people to voluntarily spend time with their brand. ㅤ Their YouTube channel isn’t just marketing. ㅤ It’s a resource hub. ㅤ If you’re building a truck, setting up an overland rig, or figuring out installs, CBI shows up with answers. That’s how they’ve earned trust, not just impressions. ㅤ They’ve also built internal content pipelines that let them publish consis...