In 1989, Lexus launched the LS400 with a simple but bold idea. ㅤ They stacked 15 champagne glasses on the hood while the car ran at 140 mph on a dyno. ㅤ No CGI or tricks. ㅤ And it was unforgettable. ㅤ That ad went on to win multiple awards and was named one of Adweek’s Best Spots of 1990. ㅤ But more importantly, it worked. The LS400 crushed sales projections, and the “Balance” spot is widely credited as a major reason the launch succeeded. ㅤ Almost overnight, Lexus went from unknown to a serious competitor to established European luxury brands. ㅤ And the story didn’t stop there. ㅤ Thirty years later, Lexus recreated the ad with Toyota president Akio Toyoda, balancing glasses on the hood of the 2020 LS500. Same idea. Same confidence. Same message. ㅤ Because sometimes the most powerful statements in marketing aren’t made with words. ㅤ They’re made with proof. ㅤ That’s how you build belief.