🌎 This isn’t just a passport... It’s a record of over 20 places around the world! This advertisement was part of a 2011 print campaign for the Land Rover Defender. The core concept of the ad is a silhouette of the Defender vehicle built entirely from passport entry stamps arranged across two pages of an open passport. The campaign utilized these stamps—recognizable symbols of global travel—to communicate ideas of movement, distance, and adventure. Visible stamps in the image include entries from Belize, Chile, Vietnam, and Hong Kong. Instead of relying on technical claims or showing the car in action, the ad’s strategy was to let this visual concept do the work. It positions the Defender as “a vehicle shaped by where it can go”. What are your thoughts? 🤔💭 Featuring Media From Land Rover #cars #rangerover #landrover