Most hiring “fails” don’t happen in the interview… they happen in the *presentation*. If the first thing candidates hear is comp plans, lead gen grind, or ramp time, you’ve already lost the room. The best teams are built when you sell the **why** before the **work**. In the first half of your hiring conversation, your job is to make people *feel* the opportunity: * What your culture rewards (and won’t tolerate) * Why your industry is worth betting on * The company story + where you’re headed next Once they’re genuinely bought in, the “unsexy” parts—commission-only, self-generated leads, longer ramp periods—land as reality, not red flags. That’s not hype. That’s leadership. 👊 Curious: what do you lead with when you’re recruiting sales talent—mission, money, or method? #SalesLeadership #Recruiting #Hiring #SalesTeam #Entrepreneurship #SmallBusiness