Most recruiting pitches fail for one reason: they oversell the sizzle and hide the sacrifice. If you want serious sales talent, build *real* value first—then be honest about the “unsexy” parts (the grind, the standards, the accountability). The honesty doesn’t hurt conversion… it builds trust. But here’s the lever most SMBs miss 👇 A clear career path. When candidates can *see* what happens after they perform—team lead, trainer, manager, ops, closer-track—they stop thinking “job” and start thinking “future.” That clarity doesn’t happen by accident. You have to get crystal clear on your revenue goals, reverse-engineer the team size, and map the leadership structure needed to get there. Do that well, and your group interviews won’t just “inform”… they’ll convert. What’s the next step you can clearly show a great hire inside your business? #SalesLeadership #Recruiting #SalesTeam #Entrepreneurship #SmallBusiness #LeadershipDevelopment