This year we shared research that revealed four consumer mindsets evolving around the growth of #GenAI. Which one do you most identify with? Let us know in the comments! 1. The Optimists: These consumers enthusiastically embrace GenAI and see it as a tool for innovation and progress. They are excited about the possibilities and eager to integrate GenAI into their daily lives. 2. The Maybes: With a cautious yet curious approach, these consumers are open to GenAI, but need more information and reassurance. They are on the fence and can be swayed by the right messaging and experiences. 3. The Unawares: Indifference and uncertainty characterize this group. They are not fully aware of GenAI's potential, and they need education and engagement to understand its benefits and applications. 4. The Avoidants: Skepticism and misinformation drive this mindset. These consumers are wary of GenAI and need clear, transparent communication to address their concerns and build trust. By recogni...