2025 was THAT year! 🥳 There were so many e.l.f.ing amazing moments, we couldn’t possibly pick just one fave. 🫶 Here’s a few of our iconic as e.l.f. moments from this year: 🏈 The e.l.f.time Show: We gave the big game an e.l.f. von zehn (11 out of 10) twist with an epic watch party. 🧑‍🔬 💋 Glow Reviver Melting Lip Balm: We did lips a flavor with this buttery, hydrating, and totally irresistible balm. And, when the e.l.f.ies asked for more, we listened! In the second half of the year, we dropped 3 of your most-requested flavors: Vanilla Soft Serve, Cotton Candy Crush and Peach Ring. 🤤 🏎️ Coca-Cola 600: We got back in the fast lane empowering.legendary.females. at the Coca-Cola 600 to cheer on katherineracing, the ONLY female driver at this year’s nascar Xfinity BetMGM 300 race! 👏 ⛵️ sailing_with_phoenix's journey: We made waves when we dropped an e.l.f. care package in the middle of the ocean for Oliver and his cat, Phoenix. 🐱 💖 Jelly Pop’s Return: This juicy primer made ...