This Google Rival Is Starting To Flare Up: Big Surge In Momentum Scores This Google Rival Is Starting To Flare Up: Big Surge In Momentum Scores - Taboola. 01 % Native ad platform and a prominent Alphabet Inc. (NASDAQ: GOOG ) (NASDAQ: GOOGL ) competitor in the online advertising space, Taboola. (NASDAQ: TBLA ) is starting to see renewed strength in recent weeks, leading to a surge in its Momentum score in Benzinga’s Edge Rankings. After a fairly directionless performance early this year, the stock began trending upward in October, with the company gaining strong traction across new products and solutions. Adtech Stock Sees Momentum Surge The Momentum score in Benzinga’s Edge Rankings primarily assesses the strength of a stock relative to others, and is calculated based on the price movements and volatility across multiple time frames, before being ranked as a percentile against others. See Also: This Jared Kushner-Backed Insurance Stock Is Starting To Fizzle Out: Momentum Score Drops Ne...