Throwback to Eminem’s Super Bowl commercial 😂 Eminem’s Super Bowl commercial for Brisk was a clever, self-aware claymation spot that played off his reputation for being tough, private, and hard to book. Airing during Super Bowl XLV, the ad featured a miniature, stop-motion version of the rapper complaining about how he doesn’t usually “do commercials,” all while telling a dramatized story of his rise and frustrations — but insisting he’ll keep it short because he’s not getting paid enough to talk longer. The humor, combined with the distinctive clay animation style, made the Brisk ad memorable, showing Eminem leaning into parody while still protecting his image, and helping revive the Brisk brand with a pop-culture moment people talked about long after the game. #rapmusic #hiphop #eminem #nfl