Beauty queens, you’re going to start seeing a lot of videos calling @e.l.f. Cosmetics new powder highlighter a dupe for @Rare Beauty’s, a formula that originally launched back in 2022, so I wanted to show the difference visually while also sharing how you can evaluate claims like this at home for yourself ✨When I swatched them side by side, the first thing I noticed was the texture. Rare Beauty gives me that ultra buttery payoff in a single swipe, which is something I personally love, and Elf was a little more dry and had to be built up. But Elf is honestly not far behind. For $9, she’s a really solid formula and such a win for my queens who are balling on a budget. Side by side, they’re close, but they do have their own personalities, and it really comes down to what kind of feel and how high of payoff you personally gravitate toward. The choice is always yours! P.S. Don’t mind the renovation behind us! Our studio is under construction. The Lipstick Lesbians 2.0 coming soon!! 👀 #elfc...