There is so much untapped potential in athletes owning their narrative, online and in the media. 💯 Elias Desport from the Between The Lines podcast joins the pod as we kick off 2026 with a conversation about athlete-led platforms, and the value of authentic, raw storytelling in sports. 🎉 Episode 7 of the Sports Content Gameplan with Elias is LIVE! 🎉 Listen on Spotify, Youtube, Apple Podcasts & more - link in story. #SportsContent #SportsContentCreator #PodcastCreator #SMSports