Starting 2026 with the heat! 🔥 Elias Desport, professional basketball player and host of the podcast Between The Lines, joins the Sports Content Gameplan this week. We talk about being the only active athlete with his own podcast in Sweden, his quest to give players a media platform to speak on without filter, what kind of storytelling he is missing from Swedish basketball today, and why more athletes should take charge of their own brand online + much more! 🚨 Episode 7 dropping tomorrow Friday, January 2! #SportsContent #SportsContentCreator #Podcast #SMSports