There’s no business like snow business. 🍺⁣ ⁣ The two teamed up to create Blizzard Brew, a limited-edition beer brewed using purified snow collected straight from Highmark Stadium. Yes, really. ❄️⁣ ⁣ After the season’s first snowfall, stadium snow was gathered, transported to Anheuser-Busch’s brewery in upstate New York, purified, and added during the brewing process, turning a Buffalo winter tradition into a one-of-a-kind release. 👀⁣ ⁣ The idea is a nod to Bills Mafia, honoring the fans who’ve spent decades showing up shovel-in-hand to clear out Highmark Stadium and support their team no matter the conditions. 🤩⁣ ⁣ Blizzard Brew is available in custom 16-oz cans at select retailers and inside Highmark Stadium for the Bills’ final regular-season home game, with Hall of Famer Andre Reed on site to celebrate the drop. 🏈🍻⁣ ⁣ #menssports #football #sportsbiz