Pricing got easier when I stopped overexplaining.
Clients aren’t scared of price — they’re scared of uncertainty.
They want to know:
What am I getting?
When will I get it?
What happens next?
Once I made my scope clear and my process simple, conversations changed.
Less back-and-forth.
Less hesitation.
More yeses.
Confidence sells more than discounts ever will.
People don’t want cheap photography.
They want clarity.
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