50% + of your entire marketing budget should be dedicated to creative. ㅤ Not 50% of your social media budget. Not 50% of your ad spend budget. Not 50% of your campaign budget. ㅤ 50% of your ENTIRE marketing department budget. ㅤ Why? Because in 2026, creative CREATES your reach. ㅤ You don't need to sponsor the Dallas Cowboys to get nationwide reach. ㅤ You need ONE good idea... ㅤ Organic reach is literally FREE, and paid reach gets CHEAPER as creative quality improves. ㅤ The average american is spending nearly 7 HOURS a day online. ㅤ Its never been this easy before, and it may not ever be this easy again. ㅤ Please, I am begging you, act accordingly.