Don't waste your money on views. ㅤ You are a business trying to sell a product. ㅤ You don't win by racking up views and likes and gaining internet clout. ㅤ And i see so many marketing teams reporting impressions and engagement numbers to their CEO as if that means anything. ㅤ You win by making sales. ㅤ So when you set up goals for your campaign, track the desired action.