In 1990, Nissan spent $2 million on a TV ad that aired once.
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Then it got banned.
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The spot was called The Dream, and it was directed by Ridley Scott, the same filmmaker behind Blade Runner and Alien.
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Visually, it was way ahead of its time.
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It was surreal, cinematic, and unforgettable.
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People loved it.
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Regulators didn’t.
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Public safety groups accused Nissan of glorifying speed. Things escalated when they noticed the ad didn’t include a “professional driver on a closed course” disclaimer.
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Organizations like the Insurance Institute for Highway Safety started calling for it to be pulled.
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Nissan tried to argue that the entire thing was clearly a dream sequence.
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Didn’t matter; they caved and pulled the ad almost immediately.
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All that being said, that didn’t make it a failure.
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Jalopnik and Road & Track later ranked it as one of the greatest car ads of all time. Pixar’s John Lasseter even cited it as an early influence on his visual storytelling.
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So the ad technically f...