@Overtime CEO Dan Porter breaks down how Overtime is changing the relationship between athletes and fans by prioritizing access, authenticity, and creativity. Instead of surrounding players with layers of agents and traditional media barriers, Overtime works directly with young athletes to help them feel comfortable, confident, and in control of their own voices. Many of these players are 17- and 18-year-olds who grew up creating content on platforms like TikTok and Instagram, making them natural storytellers and digital creators. Overtime supports them with media training, production resources, and creative freedom, while also encouraging athletes to make content in their own style. Whether it’s during games, behind the scenes, or even while sidelined with an injury, athletes are given opportunities to stay connected with fans in real time. By combining athlete-led storytelling with a league-wide audience of 12 to 14 million followers, Overtime amplifies individual personalities at ...