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@seventysixcapital
Dan Porter, CEO of @Overtime, explains how discovering Zion Williamson in his high school days became a massive inflection point for the company. By having a small team on the ground filming every game, every gym, and every moment, Overtime captured content no one else had access to. Zion’s explosive, once-in-a-generation style of play gave fans something they couldn’t look away from, and Overtime became the primary source for those highlights. Dan also shares the unconventional decision that fueled Overtime’s rapid growth: giving away the footage for free as long as the Overtime watermark stayed on it. While many thought the move was crazy, the strategy worked. Videos flooded the internet with the Overtime name attached, driving massive awareness and helping the brand gain hundreds of thousands of followers almost overnight. #sportstechvc #sports #tech #vc #seventysixcapital #seventy #six #capital #venturecapital #venture #basketball #basketballshorts #basketballhighlights #basketba...

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