You can actually get all of your paid ad creative for free. ㅤ Seriously. ㅤ The best brands in our space, like WeatherTech and Fox, aren’t really paying for ad creative at all. ㅤ I know that sounds impossible, but the paid ads game changed about three years ago. ㅤ Meta and Google stopped rewarding spend. ㅤ They started rewarding creative quality. ㅤ These platforms don’t charge a flat rate for impressions or conversions. ㅤ They charge based on how hard it is for them to get your desired result. ㅤ If your ad is bad, the platform has to show it to more people, more times, to get a conversion. That drives your costs way up. ㅤ But the opposite is ALSO true. ㅤ If your ad is really good, the platform needs fewer impressions to get the same result. Your CPMs drop. Your CPA drops. Your ROAS goes up. ㅤ That’s how the most profitable brands “get their ads for free.” ㅤ They might spend an extra $30K a month hiring elite creative teams. ㅤ But if that raises ROAS enough to save $50K in media spend, t...