Audi once recreated a legendary movie scene to sell the R8, and it absolutely worked. ㅤ They reimagined The Godfather, even bringing back actor Alex Rocco, who played Moe Greene in the original films. ㅤ The result was instantly recognizable, clever, and cool. ㅤ Audi ran the spot during the 2008 Super Bowl, and it crushed. Critics loved it. Viewers remembered it. But the smartest part wasn’t the reference. ㅤ It was the positioning. ㅤ The tagline said it all: ㅤ “Old luxury just got put on notice.” ㅤ That one line made the R8 more than a halo car. It turned it into a statement. ㅤ Audi was announcing themselves as a serious new force in luxury. ㅤ And then they backed it up. ㅤ In the years that followed, Audi climbed from the 7th most shopped luxury brand to #2. ㅤ That’s not a coincidence. That’s creative doing real work for the brand. ㅤ If that’s not advertising done right, I don’t know what is.