There’s something $100M brands understand that most $1–10M brands don’t. ㅤ Not because smaller brands can’t understand it. ㅤ Because they haven’t been forced to yet. ㅤ Big brands treat creative as an asset, not a liability. ㅤ Most teams see creative as expensive. ㅤ Organic social. Paid ads. Email. ㅤ Constant demand for more content. ㅤ And the volume required today is easily 10–100x what it was a decade ago. ㅤ So it feels like a cost center. ㅤ But the brands that break through solve this differently. ㅤ They build a creative asset vault. ㅤ Instead of producing one-off pieces, they shoot content designed to be reused, remixed, and repurposed over time. ㅤ One shoot feeds ads, social, email, landing pages, and future campaigns. ㅤ Imagine paying for one shoot and using that footage for years without it feeling stale. ㅤ That’s when creative stops being an expense and starts becoming an asset. ㅤ Every new shoot doesn’t replace the last one. ㅤ It stacks on top of it. ㅤ Now your ad spend goes fu...