As the college football season comes to a close, we are proud to reflect on a successful run producing video content for the @athletesfirst Tailgate Tour. Over the course of the season, our team traveled coast to coast to capture authentic, athlete-driven moments at the intersection of college football, culture, and brand storytelling. From pregame tailgates to behind-the-scenes access, the project was designed to spotlight Athletes First athletes while delivering meaningful value for brand partners across digital platforms. Season highlights: —> 25 featured players —> 11+ million social impressions —> 12,750 miles traveled —> 10 brand partners activated This project exemplifies our approach to sports content: agile production, strong athlete relationships, and performance-driven storytelling at scale. Greatly appreciate Athletes First, the athletes, and brand partners for the trust and collaboration throughout the season.