It's crazy that I see multi-million dollar businesses making this mistake. ㅤ It's not having their creative team talk to their ad buyers. ㅤ It's kind of like building a race car without any drivers. ㅤ Yeah, the car looks fast in a wind tunnel, but until you actually get it out on the track you aren't going to have the full picture on where the constraints are. ㅤ So I like to approach creative that way. ㅤ Our team makes amazing high performing ads, but part of the way we get there is by communicating directly with the media buyers, because as they get feedback from Meta and Google, we make adjustments to messaging or formatting to make our ads even stickier. ㅤ It has to be collaborative.