Volkswagen once replaced a staircase with piano keys just to see how people think, and it was awesome. ㅤ They wanted to know if people would choose the stairs over the escalator if the experience was more fun. ㅤ So they turned the steps into a working piano. Every step played a note. ㅤ And it worked. ㅤ People went out of their way to take the stairs. ㅤ But the real question is why this mattered to Volkswagen. ㅤ The stunt demonstrated a philosophy. ㅤ Volkswagen has always believed that products should be practical and enjoyable. That driving shouldn’t just get you from A to B, but feel fun along the way. And if something is fun enough, people will choose it even when there’s a more “efficient” option. ㅤ The piano stairs proved that idea in real life. ㅤ Make the experience better, and behavior changes. ㅤ That’s great marketing. ㅤ Not because it sold a specific car, but because it showed the world what Volkswagen believes in. ㅤ And that's how you build a brand people remember.