I actually think organic creative should mostly be done in house. ㅤ And I say that as someone who owns an agency that gets paid to make creative for brands. ㅤ There’s an important distinction a lot of teams miss between organic and paid. ㅤ Organic is about touchpoints. ㅤ It’s how you build trust by showing up every day. ㅤ Presence and consistency are what make it work. ㅤ That’s the problem. ㅤ Organic takes a ton of volume and a ton of time, and it has to be woven into the day-to-day life of the brand. That’s almost impossible to scale with a third-party vendor. ㅤ An agency can’t pop into your office twice a week to grab quick Reels. ㅤ And that one YouTube series they pitch you will never be enough on its own. ㅤ Any agency that claims they can “turnkey” your organic and make it profitable end-to-end is lying. ㅤ Strategy and frameworks? Absolutely. ㅤ One-off campaigns? Sure. ㅤ But full-stack organic only works when you play the long game. ㅤ And the long game requires full-time people. ㅤ ...