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@beyondthepitch2024
Ahead of the Asian Cup, the Matildas are being celebrated beyond matchdays. As women’s football continues to grow, so do the ways people connect with it. Fashion, design and storytelling are becoming part of how fans show support, reflect identity and mark moments in the game’s journey. It’s no longer just about what happens during 90 minutes, but how the culture around the team takes shape off the pitch. AFTA Studios’ Green and Gold release sits right in that space. Created in the lead-up to the Asian Cup, the collection centres Australian women’s football through a football-first design that highlights players, community and culture, while celebrating what this moment means for the game in Australia. Stories like this matter because they show how women’s football is being claimed, expressed and supported in new ways, by creatives and fans who see the game as part of a wider cultural movement. If you want to explore how football, fashion and identity are intersecting ahead of the A...

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  • beyondthepitch
  • matildas
  • womensfootball