🏈 The National Football League (NFL) Super Bowl ad game has completely changed. Sabrina Carpenter’s Pringles campaign is the perfect case study. We’re less than 2 weeks out from kickoff and I’ve already watched compelling teasers from not just Sabrina, but: ⟡ Emma Stone (Squarespace) ⟡ Kendall Jenner (obsessed with the Fanatics on Fallon moment!) ⟡ Lady Gaga (she did Mr. Rogers justice with Rocket) ⟡ Jimmy Donaldson pka MrBeast (Salesforce) ⟡ Coldplay (I would’ve loved to have been in the room when ~that~ idea was pitched to PepsiCo) More ads are to come featuring more stars. Brands are spending 40-50% of their total campaign budgets before game day even happens. Why? Because attention doesn’t wait for February 8th. What used to be a single $8M moment is now a weeks-long cultural conversation across TikTok, Instagram, YouTube, X, and here. Pringles understood this. Instead of focusing on just buying Sabrina’s celebrity for a 30 second slot, they bought access to her 108M follow...