Indianapolis wasn’t always a destination city, and its transformation was intentional. In this podcast clip, Sarah Myer, Chief of Staff and Strategy at Indiana Sports Corp, explains how Indiana Sports Corp became the first sports commission ever created, laying the foundation for a bold city-building strategy centered around sports. At the time, Indianapolis was often called “Indianoplace,” a city few people traveled to for major events or competitions. City leaders recognized that reality and made a deliberate decision: build Indianapolis around sports. More than 40 years later, that vision is still being executed. Indiana Sports Corp has now helped host over 500 major sporting events, including numerous Olympic trials. One of the most notable milestones came recently with the U.S. Olympic Swimming Trials, where Indianapolis became the first city to place a competition swimming pool inside an NFL stadium at Lucas Oil Stadium. What began as an experiment has since become a model oth...