Sarah Myer, Chief of Staff & Strategy at Indiana Sports Corp, shares an inside look at what makes the #indy500 one of the most iconic sporting events in the world. She explains the sheer scale of the event, with hundreds of thousands of fans attending in a single day, and why seeing the Indianapolis Motor Speedway in person is such a striking experience. With a history spanning nearly 110 years, the Indy 500 has grown into far more than just a race. Sarah highlights how fans engage with the event in many different ways, from longtime attendees who camp out for the entire week to companies that use race day as a major corporate hospitality and partner-hosting opportunity. She also discusses how the traditions of the Indy 500 extend beyond the track, transforming the city of Indianapolis throughout the month of May. From flags on porches to citywide celebrations, the race creates an atmosphere that’s impossible to miss. Sarah explains why, when it comes to history, scale, and tradition...