Sports fans don’t want to waste time searching through menus, flipping channels, or bouncing between apps just to find the game, the highlights, or the latest score. They want it fast. They want it simple. They want it all in one place. In this clip, Vito Forlenza of @comcast explains how @xfinity is making the sports experience more personalized by encouraging customers to “favorite” their teams, because once you do, the platform builds an experience around you. That means a dedicated section with your teams front and center, shortcuts to live games, easy access to highlights, and a faster path to the moments you actually care about. And the best part? Fans aren’t just favoriting their favorite teams , they’re also favoriting teams they want to keep tabs on… whether it’s a rival they love to hate, or teams connected to their fantasy players so they can track performance night after night. It’s all part of the bigger mission: making it effortless for customers to lean back and wat...