The way fans watch the @Olympics is evolving and multi-view is changing everything. In this podcast clip, Vito Forlenza, VP of Sports Entertainment at @comcast, breaks down how NBC’s Olympic coverage across four traditional broadcast channels creates an entirely new viewing experience for fans at home. With multiple live events happening at once, viewers can now watch several competitions simultaneously through a dynamic multi-view setup. This feature was first introduced during the 2024 football season, allowing customers to watch multiple games on one screen while selecting which audio feed they wanted to hear. But almost immediately, fans spoke up on social media with one clear message: “This is great, but let us build our own multi-view.” Comcast and Xfinity listened. By responding directly to customer feedback, they rolled out the ability for viewers to customize their own multi-view experience, choosing exactly which live events they want to watch at the same time. For Olym...