What does perfect brand content look like? ㅤ Let’s look at Pennzoil. ㅤ Pennzoil might sell oil, but they’ve become one of the best enthusiast marketers in the automotive world. ㅤ A great example is their 2017 ad “The Last Viper.” ㅤ The spot features a Dodge Viper ACR ripping through the streets of Miami. ㅤ There is no music or narration, just the sound of the iconic Viper V10. ㅤ And it works because the ad was made for enthusiasts, not for a spec sheet. It positions Pennzoil as a brand that genuinely gets car culture. ㅤ But that film wasn’t a one-off. ㅤ It was part of Pennzoil’s Joyride series, a campaign that went on to win 35 industry awards, including a Grand Prix from the International Motor Film Awards, multiple Clio Awards, ADDYs, and a Cannes Lions. ㅤ The business results were just as strong: ㅤ • Web traffic doubled • Search traffic increased eightfold • Engagement metrics were more than 10× higher than competitors ㅤ Mind you, this is for a brand that sells motor oil. ㅤ Pennzoil...