Your media buyer isn't the reason you can't scale a campaign... ㅤ Let me give you an example. ㅤ Say you sell race car suspension. You run ads to cold traffic with a stable CAC of $100. ㅤ Everything works fine at $50K a month. ㅤ But every time your media buyer tries to scale to $80K, CAC blows up and your ROAS tanks. ㅤ Most teams look at the buyer and say, “We didn’t change anything. Why are we losing money?” ㅤ They assume the buyer messed up targeting or spend allocation. ㅤ But that’s usually not what’s happening. ㅤ The mistake is assuming the media buyer controls campaign performance. ㅤ They don’t. ㅤ The campaign controls campaign performance. ㅤ With modern algorithms, the quality of your creative determines how well your campaign scales. ㅤ A media buyer can stop you from losing money, but they cannot manufacture performance out of weak creative. ㅤ If your entire strategy is built on the same three “safe” concepts with the same angles, the same objections, and the same tired assets, y...